A good logo is an integral part of any company's branding. With many famous companies instantly recognisable by their logos. Think of Nike's 'swish' and Apple's... well... apple! An effective logo involves research, plus a good use of font, colour, dynamic, balance and shape. Yet, ultimately a well-designed logo should look both effortless and distinctive. When creating logos for clients, we gain an understanding of their company ideals and objectives, and any ideas or colour schemes they have in mind. Then we supply a few versions for them to consider prior to bringing the final chosen logo to completion in various formats for different uses: for example print, web and vectors for use on vans and large printed media.